About us
we're actually a dream 5 years in the making ...
Gabriella graduated college 3 months before the pandemic hit in 2020. She full-sent into wedding photography, which paid the bills and filled her with joy. But there was always a little spark to combine that love of photography, storytelling and helping others with her passion for health and fitness.
With 5 years of experience building her own business online, she is now helping business owners in the health & wellness industries grow their businesses with strategic, high quality content.
Full circle moment? We think so <3
but at the end of the day...
We're Just Creatives Who Love All Things Health & Fitness
The Creative Athlete Co. started in 2020 with a dream to combine founder Gabriella's passion for health & fitness with her love of photography and storytelling. Now, we create strategic, high quality content for brands in the health & wellness industries so their messages both reach AND speak to their ideal clients. Our passion? Helping fellow business owners like you grow your business - serving you with our zone of genius so you can stay in yours.
ready to get started?
Gabriella
Content Creator & Creative Director
Gabriella is the visual genius behind The Creative Athlete Co. She knows how to make business owners feel like themselves in front of the camera & how to capture beautiful images.
- Photography
- Videography
- Strategy
- Coaching
- Creative Direction
Josh
Analytics & Admin
Josh is the glue that holds The Creative Athlete Co. together. He's a man of many talents and his superpower is taking the support role in whatever capacity is needed.
- Data Analytics
- Strategy
- Performance Tracking
- Administrative Work
- Photography Assistant
Brands we've worked with
Prism Custom Pools
Next Up
- Custom social media content strategy
- Content ideas for future posting
- Instagram best practices coaching
- Customizable content calendar and carousel post template
The Deliverables
We partnered with Team Chasers to create a custom content strategy and coach (pun intended) head coach Diane about how to use Instagram to grow her business. She came to us with the desire to gain new coaching clients through social media ... and that's exactly what happened. Diane gained 7 new clients in 3 months after implementing her new content strategy!
Project Overview
content strategy
Photography
Instagram coaching
Team Chasers
Next Up
Doublewood Supplements
- High quality visuals highlighting details of pool
- Videos of finished pool to be used for website & socials
- Drone photo and video footage
The Deliverables
We teamed up with Prism Custom Pools to produce high quality photos and videos of their detailed custom pool builds around Philadelphia. The shoots highlight the attention to detail, customizability and the experience their pools bring to their client's backyards. These photos and videos are used on their social media platforms and website to showcase their work to future clients!
Project Overview
Photography
Brand Shoot
drone video
Prism Custom Pools
Doublewood Supplements
Project Overview
Brand Shoot
photography
We partnered with Doublewood Supplements to produce creative, vibrant product photos that captured the unique purpose of each supplement. These photos were used across Doublewood's social media, website, blog and newsletter to enhance the viewing experience of their customers and have a visual way to describe each supplement.
The Deliverables
- Multiple variations of each supplement
- Vertical and horizontal images
- Occasional gifs to increase engagement
- Occasional updated team headshots
Next Up
MMMM Law
MMMM Law
Project Overview
Brand Shoot
Photo & Video
Headliner film
We partnered with MMMM Law to produce various media for their brand refresh: individual and group headshots, candid group photos, detail photos, client testimonial videos, explainer tidbit videos and a headliner film for the top of their new website. The goal of this media overhaul was to showcase this law firm as understanding the importance of online presence in this day and age, as well as emphasizing the core value of their boutique firm to connect with and care for clients - setting them apart from other firms.
The Deliverables
- Meticulous planning for one shoot day
- Scripting of questions for all videos
- On-brand images for web, social media, and promotions
- Headliner film, explainer tidbit videos, client testimonial videos
Next Up
The Maker's Table
The Makers Table
Project Overview
Brand Shoot
photography
We collaborated with The Maker's Table to photograph multiple dinner-based events in Philadelphia, highlighting the connections formed between attendees and the products of brands sponsoring the dinners. Perelel was highlighted as a sponsor at both dinners photographed, and the final gallery included images showcasing their products seamlessly integrated with the details of and attendees of the dinners.
The Deliverables
- Images documenting the event and connections formed between contributors and attendees
- Brand photos of products from companies sponsoring the event
- On-brand imagery for website, social media, and marketing materials
Next Up
Team Chasers
